Our Story

Hello! And Welcome to Cardigan.

My name is Tiffany Rottinghaus, I am the Owner and President of Mara Inc. Mara, Inc. currently operates two brick-and-mortar stores in Charles City, Iowa:

Cardigan + Mara Prom, 101 N. Main Street Women's Casual Clothing & Special Occasion Boutique

Mara, 103 N. Main Street

Bridal + Tuxedo Boutique

It brings me so much joy to share my passion with you. Breathing life into brick-and-mortar businesses to bring communities and their main streets more vibrancy.

At Cardigan, we believe style should make you feel comfortable and confident — not overwhelmed or out of place. We’re here for the busy mom, the working professional, and every woman who wants fashion that fits her real life.

Founded in Charles City, Iowa, Cardigan was created to elevate the small-town shopping experience. Our boutique brings a fresh, fashion-forward energy to Main Street, offering a curated mix of pieces that are approachable, flattering, and affordable.

Whether you're popping in for a gift, refreshing your wardrobe, or just craving inspiration, you’ll find more than clothes — you’ll find a space that feels like you belong. Shop our Main Street boutique with a big city vibe and small town soul. Can't wait to meet you!